On 1 August 2022 two professional serums joined the Snow White family, Betox with pure birch sap and the C+E Fine Beat Serum.
Event date, 1 August 2022
Lead image, Product photographed by Dr·Medic, scene created for this story.
Summer 2022, and two small bottles arrived on our table in Tokyo. On 1 August we added them to the Snow White family.
Betox, with pure birch sap
The green bottle is Betox, a 30 mL professional serum. Its label names Argireline peptide and stem cell extract for moisturising, and a small seal reads Pure Birch Sap. Birch is the tree of our childhood in Sweden, it was natural that it found its way into the bottle.
C+E Fine Beat
Beside it, the C+E Fine Beat Serum, also 30 mL, built around vitamins C and E. Two serums, two moods, one for the evening ritual and one for the brighter morning.
Made for the hands of professionals
Both serums began in salons, where therapists pair them with treatments. Many of our clients now use them at home too. A dedicated page for the full range is on its way.
